PROJECT
THE GOOD BRAND
Jess Dempsey collaborated with The Good Brand on a small, fun- yet- practical and sustainable bag and drink bottle range. The collection was designed with function in mind, giving purpose to each bag. A leisure bag, a market bag, an every day bag and a weekender, all useful with an elevated colour burst, something fresh for the brand. Jess was thrilled to partner with a brand that ‘does Good’ in their brand core and focus.
Jess creative directed, styled and modelled in the campaign, a signature asset she always implements in her brand collections.
