ABOUT
JESS
Jess Dempsey's fashion journey began as a Visual Merchandiser for one of the world's most renowned designer brands. From there, she transitioned into styling, where her talent quickly gained recognition, landing her a roster of celebrities to style for prestigious events like the Logies and AFI awards. Her keen understanding of the evolving retail landscape led her to approach *The Weekly Review*, a local magazine, with a proposal to write about local shops—a move driven by her belief in the importance of exposure for retailers in the rapidly expanding digital age. She was soon hired to lead the 'Where to Go' column, contributing to approximately 10 issues.
As the fashion industry continued to evolve, Jess saw an opportunity to expand her influence. In 2010, after an inspiring trip to London, Paris, and Milan, she launched her fashion blog, *What Would Karl Do?*. Jess’ forward thinking to launch a blog, years before the launch of instragram, made her one of the worlds first influential people and quickly became a sensation, attracting a substantial following both locally and internationally. Jess's unique voice and style resonated widely, earning her a place among the biggest names in fashion and regular appearances at fashion weeks across the globe. Today, she remains one of Australia's longest-standing fashion bloggers.
Beyond her success in fashion, Jess excels at cultivating genuine relationships with both her brand partners and her followers. She seamlessly blends her personal and professional life, creating content that is both relatable and aspirational. After more than a decade of digital dominance, Jess has expanded her talents to television, becoming the newest host of *Holistic Living*, which premiered in mid-2023 on 7Flix.
Jess and her husband, Josh, are deeply committed to philanthropy, personally supporting Very Special Kids, a hospice that assists children and their families facing life-threatening illnesses. On a personal note, Jess is a devoted mother of three boys and has been happily married to Josh for 15 years. She is passionate about interior design, a Pilates enthusiast, and a coffee-over-wine advocate. Her approachable and kind demeanor is evident in all she does, making her a style icon who remains down-to-earth and authentic. If you asked her followers what they love most about Jess, they would unanimously respond with one word: "authenticity."